Len Zwelling

NOW I AM REALLY CONFUSED: TV ADS FOR THE BLIND

Now I Am Really Confused: TV Ads for the Blind By Leonard Zwelling      For a while now, I have found it curious that the major pharmaceutical companies advertise their prescription drug products on television. It is not curious because television networks choose to broadcast the ads.  The leaders of TV have been well-compensated for …

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WITH CANCER: THE KIDS AREN’T ALL RIGHT, BUT….

With Cancer: The Kids Aren’t All Right, But They Are Better Off Than the Adults By Leonard Zwelling          In the previous blog post, I speculated that the latest fad in cancer research, ‘omic’ analysis of human tumors, is built on a concept something like intelligent design. I believe that because the basic hypothesis genomics …

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AYA

AYA By Leonard Zwelling        Any good business should be on the lookout for growth opportunities, especially if these new markets contain a currently underserved group of potential customers. In the cancer business (and make no mistake about it; cancer care in the United States is a huge business), it would seem really challenging to …

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THE ASK

The Ask By Leonard Zwelling          You learn this early on Capitol Hill. Lobbyists and constituents have at most 15 minutes with a Senator or Congressman, if they are lucky enough to get an appointment with either rather than with the staff. They may have been waiting weeks for this time, but it is fleeting. …

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